Marketing a property
Most Agents List and Wait -
I go and fetch !
The industry standard is to throw a property onto the web and hope the right person scrolls past. I don't work that way. If you're selling, I go out and find your buyer. If you're buying, I go out and find your home — including the ones that were never advertised.
Henriette Galloway
Property Practitioner
FFC Ref: 0426426
Cape Town & Gulf Region Experience
Let me tell you what frustrates me about this industry.
An agent gets a mandate, takes photographs, loads it onto the portals, and waits. If it sells, they were brilliant. If it doesn't, the market was difficult. Either way they did the same amount of work.
On the other side, a buyer walks into an agency and gets shown whatever that agency happens to be holding. Not what they need — what's in stock. Then they spend eight months scrolling Property24 at eleven at night, watching the good ones go before they even see them.
Both of those people are being underserved by the same lazy habit: waiting.
I go and fetch. That's the whole job.
18 Years, 2 Countries
I've been in property for eighteen years, and I've done it on two continents.
Eight of those years were in Abu Dhabi and Dubai — a market where buyers move fast, pay cash, and expect a standard of service that South African clients are rarely offered. I came home to Cape Town and brought that standard with me. And I brought something more useful: a network.
I still work with investors and relocating families across the Gulf. People who are looking at Cape Town seriously, who often buy without bond finance, and who will never walk into a Sunday show day because they're not in the country. That network cuts both ways — it's where I find buyers for the homes I sell.
I'm a PPRA-registered property practitioner with Real Realty.
Years in residential property
Years in the UAE market
Yes, I've done it on two continents.
The difference isn't just in the listing, it's in how your home is marketed
I go and find the buyer.
Professional photography, video, and portal placement — yes, obviously. But that's the floor, not the strategy. I work my own buyer database, I approach my Gulf network directly, and I go looking for the specific person your home suits.
My complete marketing strategy — yours to read,
This is the exact plan I run on every home I list. Photography and video standards, launch sequencing, pricing methodology, the international channels I use, and what I expect from you as the seller.
Read it, compare it to what you've been offered elsewhere, and decide for yourself.
No spam. I'll send it straight through and leave you alone unless you ask me not to.
Every home deserves a marketing approach designed to attract attention, generate interest and create the best possible outcome.
Posting on Social Media is not Marketing !
Listing a Property is not